Early April 2011 and Secret Escapes joins Mark Quinn-Newall’s Neurotribes Investment portfolio, followed just three months later by the first round investment in Cult Beauty.

Quinn-Newall is known to focus on ecommerce Pure Play business models, and was a co-founder of Net-a-Porter, where as COO, he developed Net-A-Porter’s highly successful DDP systems, and later went on to consult for DHL on aspects of their inhouse DDP system.